- Reporters are NOT the enemy. They are a vehicle to proclaim the gospel.
- Have you met local editor(s) or religion reporter(s)?
- Make appointment to meet.
- Ideally, meet key editors/reporters annually.
- Give contact info, get contact info.
- Always return reporters’ calls as promptly as possible. Reporters remember who returns calls and who doesn’t.
- Are key editors/reporters getting your newsletter?
- Do you have a congregational communicator?
- Congregation web site is ESSENTIAL for everyone including reporters.
- Keep congregational website up to date. There’s nothing worse than a web site not maintained.
- Put web address on everything: Sunday worship bulletin, newsletter, your business card, church sign, yellow pages, etc.
- Post newsletters and sermons on web site (some also post podcasts).
- Inform local media in writing about special events in your congregation – historical event, ecumenical event, international visitors, work relief trip, new & unusual ministry. NOTE: Suggest photo possibilities! (Reporter may request a written report and/or photos from you).
- Ash Wednesday, Easter, Reformation, Christmas: suggest synod create and circulate list of selected Lutheran congregations to local media for these special days. Be willing to be interviewed and photographed.
- Check the news EVERYDAY. Know what may affect your ministry
- Send links to reporters about interesting new posts on your web site.
- Thank reporters by e-mail for good news reports. Discuss errors with others first.
- Send Christmas cards to reporters with whom you have worked during the year.
The Tip Sheet for Media Interviews (facesandvoicesofrecovery.org)
Working with the News Media: A Different Kind of Advocacy (nafsa.org)
If you are willing to be available to the media: Let synod communicator know (Karin Graddy, NIS Communication Director – firstname.lastname@example.org)…